Convergent Media is upon us, as the following two articles show. The potentials opened up by the synergies of these developments are staggering. Media Dinosaurs should beware of this asteroid, however rather than going the way of Viacom and suing YouTube (Google) to hinder development, they would be wise to get on board and participate in the evolution.
MobiTV dials in to NBC | CNET News.com: "MobiTV, which provides radio and TV programming to cell phone users, has struck a deal with NBC Universal to offer mobile subscribers NBC prime-time shows and select content from cable networks Bravo, Sci Fi, USA, Telemundo and mun2. NBC Universal's news channel, CNBC, also will be offered as a live linear feed to those MobiTV subscribers with a broadband Internet connection. Depending on their carrier's service provisions, some MobiTV subscribers will be able to purchase 24-hour video-on-demand rentals of select prime-time shows such as Heroes, The Office and Monk for $1.99 each. Many other shows, including NBC's Friday Night Lights and Bravo's Shear Genius, will be offered on demand for free with commercials included.
"MobiTV's service costs about $10 a month in addition to whatever fee subscribers pay for using their carrier's data service. "
Internet over TV airwaves | ZDNet Government Blog | ZDNet.com: "Internet, online and on the air Microsoft, Google, Dell, HP, Intel and Philips say they can deliver Internet over TV airwaves - and they're pushing the FCC to give them the green light, says the Washington Post.
The coalition has come up with a device that would make TV-spectrum Internet work in homes. After a few months of testing, they're hoping the agency will approve the device and that it could be sold in stores by 2009."
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