"Online video advertising is hot because people are engaged and click on video ads at higher rates than standard advertising, a new report by eMarketer has found.
Viewers of in-stream advertising, watch at a rate nearly double the rate of standard ads. While click-through numbers might appear low, less that one percent, the study has found that viewers of in-stream videos click-through .74 percent versus .40 percent for standard ads."
Wednesday, March 21, 2007
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