Tuesday, March 27, 2007

Two interesting Shorts

Two short films to note, thanks to Joel Makower: Two Steps Forward (full article):

The first, Energy Independence and Climate Protection: A Business Perspective, from climateprotectioncampaign.org can be found on their site, or here on YouTube. The second is Ahead of the Curve: Business Responds to Climate Change, by Sea Studios.

What I really appreciated about Makover's article was the following quote:

"'We knew top business executives were too busy to read long white papers, so we thought about tapping into the potential power of a short film,'... 'We thought: if more U.S. business leaders understood the many reasons why peers are developing climate change strategies, they'd begin to devote more resources internally to exploring the issues.'"

Here here.

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