Two short films to note, thanks to Joel Makower: Two Steps Forward (full article):
The first, Energy Independence and Climate Protection: A Business Perspective, from climateprotectioncampaign.org can be found on their site, or here on YouTube. The second is Ahead of the Curve: Business Responds to Climate Change, by Sea Studios.
What I really appreciated about Makover's article was the following quote:
"'We knew top business executives were too busy to read long white papers, so we thought about tapping into the potential power of a short film,'... 'We thought: if more U.S. business leaders understood the many reasons why peers are developing climate change strategies, they'd begin to devote more resources internally to exploring the issues.'"
Here here.
Tuesday, March 27, 2007
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