Google Courts Small YouTube Deals, and Very Soon, a Larger One - New York Times

Google Courts Small YouTube Deals, and Very Soon, a Larger One - New York Times: "SAN FRANCISCO, March 1 — Google has been frustrated in its efforts to reach comprehensive deals with major studios and networks to put their video on YouTube. But in the meantime, it is forming partnerships with hundreds of smaller media companies that see value — or at least a valuable experiment — in contributing to the site."

"But most of YouTube’s licensing deals have been done quietly. It says it has firmed up more than 1,000 partnerships with content owners ranging from the Sundance Channel to small independent video producers.

Without specifying how many of those deals have been signed since their site was acquired by Google last fall, YouTube officials say they are adding more than 200 media partners a quarter."

"Mr. Barry of the Sundance Channel said there had been more than two million views of its content on YouTube in a little more than a month. “We have had significant growth on our Web site as well, and some portion of that growth we attribute to our YouTube partnership,” he said."