Thursday, March 29, 2007
Tuesday, March 27, 2007
Two interesting Shorts
Two short films to note, thanks to Joel Makower: Two Steps Forward (full article):
The first, Energy Independence and Climate Protection: A Business Perspective, from climateprotectioncampaign.org can be found on their site, or here on YouTube. The second is Ahead of the Curve: Business Responds to Climate Change, by Sea Studios.
What I really appreciated about Makover's article was the following quote:
"'We knew top business executives were too busy to read long white papers, so we thought about tapping into the potential power of a short film,'... 'We thought: if more U.S. business leaders understood the many reasons why peers are developing climate change strategies, they'd begin to devote more resources internally to exploring the issues.'"
Here here.
The first, Energy Independence and Climate Protection: A Business Perspective, from climateprotectioncampaign.org can be found on their site, or here on YouTube. The second is Ahead of the Curve: Business Responds to Climate Change, by Sea Studios.
What I really appreciated about Makover's article was the following quote:
"'We knew top business executives were too busy to read long white papers, so we thought about tapping into the potential power of a short film,'... 'We thought: if more U.S. business leaders understood the many reasons why peers are developing climate change strategies, they'd begin to devote more resources internally to exploring the issues.'"
Here here.
EnergySOS.org
EnergySOS.org Launches:
"Stay tuned as we explore ways to solve humanity's top ten problems by cranking up world energy production to 60 terawatts - over 4 times as much energy as we produce now - without destroying the environment.
The Terawatt Challenge was issued by Nobel laureate Dr. Richard E. Smalley. Often recognized as the father of nanotechnology, he was also very passionate about our need for clean, cheap, renewable energy, which he described as the number one problem facing humanity.
Here at EnergySOS.org, with your help, we hope to continue his work of spreading the message and inspiring young people around the world to enter the material sciences. As Rick often told his audiences, 'Be a scientist, save the world.'"
"Stay tuned as we explore ways to solve humanity's top ten problems by cranking up world energy production to 60 terawatts - over 4 times as much energy as we produce now - without destroying the environment.
The Terawatt Challenge was issued by Nobel laureate Dr. Richard E. Smalley. Often recognized as the father of nanotechnology, he was also very passionate about our need for clean, cheap, renewable energy, which he described as the number one problem facing humanity.
Here at EnergySOS.org, with your help, we hope to continue his work of spreading the message and inspiring young people around the world to enter the material sciences. As Rick often told his audiences, 'Be a scientist, save the world.'"
Sunday, March 25, 2007
Using Phones to watch TV, and Airwaves to Deliver the Internet
Convergent Media is upon us, as the following two articles show. The potentials opened up by the synergies of these developments are staggering. Media Dinosaurs should beware of this asteroid, however rather than going the way of Viacom and suing YouTube (Google) to hinder development, they would be wise to get on board and participate in the evolution.
MobiTV dials in to NBC | CNET News.com: "MobiTV, which provides radio and TV programming to cell phone users, has struck a deal with NBC Universal to offer mobile subscribers NBC prime-time shows and select content from cable networks Bravo, Sci Fi, USA, Telemundo and mun2. NBC Universal's news channel, CNBC, also will be offered as a live linear feed to those MobiTV subscribers with a broadband Internet connection. Depending on their carrier's service provisions, some MobiTV subscribers will be able to purchase 24-hour video-on-demand rentals of select prime-time shows such as Heroes, The Office and Monk for $1.99 each. Many other shows, including NBC's Friday Night Lights and Bravo's Shear Genius, will be offered on demand for free with commercials included.
"MobiTV's service costs about $10 a month in addition to whatever fee subscribers pay for using their carrier's data service. "
Internet over TV airwaves | ZDNet Government Blog | ZDNet.com: "Internet, online and on the air Microsoft, Google, Dell, HP, Intel and Philips say they can deliver Internet over TV airwaves - and they're pushing the FCC to give them the green light, says the Washington Post.
The coalition has come up with a device that would make TV-spectrum Internet work in homes. After a few months of testing, they're hoping the agency will approve the device and that it could be sold in stores by 2009."
MobiTV dials in to NBC | CNET News.com: "MobiTV, which provides radio and TV programming to cell phone users, has struck a deal with NBC Universal to offer mobile subscribers NBC prime-time shows and select content from cable networks Bravo, Sci Fi, USA, Telemundo and mun2. NBC Universal's news channel, CNBC, also will be offered as a live linear feed to those MobiTV subscribers with a broadband Internet connection. Depending on their carrier's service provisions, some MobiTV subscribers will be able to purchase 24-hour video-on-demand rentals of select prime-time shows such as Heroes, The Office and Monk for $1.99 each. Many other shows, including NBC's Friday Night Lights and Bravo's Shear Genius, will be offered on demand for free with commercials included.
"MobiTV's service costs about $10 a month in addition to whatever fee subscribers pay for using their carrier's data service. "
Internet over TV airwaves | ZDNet Government Blog | ZDNet.com: "Internet, online and on the air Microsoft, Google, Dell, HP, Intel and Philips say they can deliver Internet over TV airwaves - and they're pushing the FCC to give them the green light, says the Washington Post.
The coalition has come up with a device that would make TV-spectrum Internet work in homes. After a few months of testing, they're hoping the agency will approve the device and that it could be sold in stores by 2009."
Friday, March 23, 2007
Dembot: More Attention Required
Dembot: More Attention Required
Andrew Baron of Rocketboom on advertising and other types of financial models. Interesting post, with (some) equally interesting comments (and a shameless public post from Adam Curry).
Andrew Baron of Rocketboom on advertising and other types of financial models. Interesting post, with (some) equally interesting comments (and a shameless public post from Adam Curry).
Thursday, March 22, 2007
Wednesday, March 21, 2007
Beet.TV: Online Video Ad Have Double Click-Through Rates of Standard Ads, eMarketer Reports
"Online video advertising is hot because people are engaged and click on video ads at higher rates than standard advertising, a new report by eMarketer has found.
Viewers of in-stream advertising, watch at a rate nearly double the rate of standard ads. While click-through numbers might appear low, less that one percent, the study has found that viewers of in-stream videos click-through .74 percent versus .40 percent for standard ads."
Viewers of in-stream advertising, watch at a rate nearly double the rate of standard ads. While click-through numbers might appear low, less that one percent, the study has found that viewers of in-stream videos click-through .74 percent versus .40 percent for standard ads."
A yearlong chat ends - Los Angeles Times
For those of you uninitiated to the Sportsracer phenomenon, "'The Show With Ze Frank' was a yearlong online experiment in interactive entertainment that [ended] Saturday. And it's an example of how one guy with a camera in his living room can take viewer participation... to absurd levels."
Aside from the entertainment value (which is significant) the EQ takeaway is the following quote:
"We have this incredible ability to communicate with each other," Frank said. "I want to play around with it, see what this mass audience is really capable of."
Imagine: funny, irreverent, and informative content about important issues that engages an interactive audience who uses this as the foundation of an ever expanding dialogue regarding the important issues of our time. Stay tuned...
zefrank.com
Aside from the entertainment value (which is significant) the EQ takeaway is the following quote:
"We have this incredible ability to communicate with each other," Frank said. "I want to play around with it, see what this mass audience is really capable of."
Imagine: funny, irreverent, and informative content about important issues that engages an interactive audience who uses this as the foundation of an ever expanding dialogue regarding the important issues of our time. Stay tuned...
zefrank.com
Thursday, March 15, 2007
Wednesday, March 14, 2007
Start-Up Fervor Shifts to Energy in Silicon Valley - New York Times
These are the types of organizations that can benefit with a partnership with EQ.TV Productions
Monday, March 12, 2007
The Great Global Warming Swindle (Swindle) and the Importance of Open Media
At EQ.TV, we often speak of the need for organizations and movements to have concise, informative, and engaging (read, entertaining) multi-media expressing their mission and viewpoints. The flip-side of this realization is the ability to offer quick counter arguments to deliberate mis-information.
The article and its follow-up (posted today, both linked below) are detailed critiques of "The Great Global Warming Swindle". GREAT! Their drawback? Who (besides a few of us) has the time and patience to read critiques of critiques of critiques? Rather than tracking down and reading counter arguments, wouldn't it be better if a 7-10 minute piece could outline the general overview (with embedded links to the details)?
Healthy skepticism is a necessary element of any debate seeking to move from theory to action. Be it Michael Crichton, Mr. Durkin, or another who offers a counter to global warming, peak oil, etc., we should not fault the role they play. We should however, investigate all valid claims and take serious issue with them when they are discovered to be misinformation.
The tools to support this public debate are here, and we at EQ.TV are working on harnessing them in support of the Sustainability Movement. We call this the Equilibrium Project, and you will be seeing more of it in the weeks and months to come. Thank you to all who contribute to this discussion and facilitate our creation of content. Thank you especially to the skeptics, who get us out of our heterogeneous conversations and challenge us to make our worldview that much stronger.
The Great Global Warming Swindle ~ Celsias
Follow up
The article and its follow-up (posted today, both linked below) are detailed critiques of "The Great Global Warming Swindle". GREAT! Their drawback? Who (besides a few of us) has the time and patience to read critiques of critiques of critiques? Rather than tracking down and reading counter arguments, wouldn't it be better if a 7-10 minute piece could outline the general overview (with embedded links to the details)?
Healthy skepticism is a necessary element of any debate seeking to move from theory to action. Be it Michael Crichton, Mr. Durkin, or another who offers a counter to global warming, peak oil, etc., we should not fault the role they play. We should however, investigate all valid claims and take serious issue with them when they are discovered to be misinformation.
The tools to support this public debate are here, and we at EQ.TV are working on harnessing them in support of the Sustainability Movement. We call this the Equilibrium Project, and you will be seeing more of it in the weeks and months to come. Thank you to all who contribute to this discussion and facilitate our creation of content. Thank you especially to the skeptics, who get us out of our heterogeneous conversations and challenge us to make our worldview that much stronger.
The Great Global Warming Swindle ~ Celsias
Follow up
Wednesday, March 7, 2007
Brett Dennen - All We Have | EQ TV
This is a test embed (removed, back soon) of content from the EQ.TV Beta. EQ.TV will be ofering archives of shows from The Mobius in addition to original productions related to Sustainable Culture.
Apple Profiles - Washington Post
The Washington Post should be commended for meeting the challenges that disruptive technology poses. In the near future, many newspapers--whose distribution is being severely affected by the internet--will go the way of the dinosaurs. A few, like the WP, will still be around, having reinvented themselves as a media company.
So much of what is presented in this short profile is what EQ.Media is positioning itself for. While our path is one of realizing the opportunities of technological reinvention, the WP path is one of reinvention out of necessity. Either way, this is a great time to be in this business. We're in good company.
Apple - Pro - Profiles - Washington Post
So much of what is presented in this short profile is what EQ.Media is positioning itself for. While our path is one of realizing the opportunities of technological reinvention, the WP path is one of reinvention out of necessity. Either way, this is a great time to be in this business. We're in good company.
Apple - Pro - Profiles - Washington Post
Tuesday, March 6, 2007
Google Courts Small YouTube Deals, and Very Soon, a Larger One - New York Times
Google Courts Small YouTube Deals, and Very Soon, a Larger One - New York Times: "SAN FRANCISCO, March 1 — Google has been frustrated in its efforts to reach comprehensive deals with major studios and networks to put their video on YouTube. But in the meantime, it is forming partnerships with hundreds of smaller media companies that see value — or at least a valuable experiment — in contributing to the site."
"But most of YouTube’s licensing deals have been done quietly. It says it has firmed up more than 1,000 partnerships with content owners ranging from the Sundance Channel to small independent video producers.
Without specifying how many of those deals have been signed since their site was acquired by Google last fall, YouTube officials say they are adding more than 200 media partners a quarter."
"Mr. Barry of the Sundance Channel said there had been more than two million views of its content on YouTube in a little more than a month. “We have had significant growth on our Web site as well, and some portion of that growth we attribute to our YouTube partnership,” he said."
"But most of YouTube’s licensing deals have been done quietly. It says it has firmed up more than 1,000 partnerships with content owners ranging from the Sundance Channel to small independent video producers.
Without specifying how many of those deals have been signed since their site was acquired by Google last fall, YouTube officials say they are adding more than 200 media partners a quarter."
"Mr. Barry of the Sundance Channel said there had been more than two million views of its content on YouTube in a little more than a month. “We have had significant growth on our Web site as well, and some portion of that growth we attribute to our YouTube partnership,” he said."
Monday, March 5, 2007
Beet.TV: YouTube's Success is its "Pass Along" Power, Declare MIT's Henry Jenkins and Forrester's Brian Haven
Beet.TV: YouTube's Success is its "Pass Along" Power, Declare MIT's Henry Jenkins and Forrester's Brian Haven: "The success of YouTube has come largely from the site's utility to 'pass along' video clips to blogs and social networking sites, according to two of our most astute observers of the Internet media scene, Henry Jenkins of MIT and online video analyst Brian Haven of Forrester Research.
Jenkins is a big fan of YouTube, which he calls the 'modern vaudeville' -- but he is not impressed with the social networking environment of the site.
YouTube has created a new kind of content distribution system. Video content creators from small fries like Beet.TV to big shots like the BBC are embracing the platform to expand audience and brand awareness.
-- Andy Plesser"
Jenkins is a big fan of YouTube, which he calls the 'modern vaudeville' -- but he is not impressed with the social networking environment of the site.
YouTube has created a new kind of content distribution system. Video content creators from small fries like Beet.TV to big shots like the BBC are embracing the platform to expand audience and brand awareness.
-- Andy Plesser"
China goes for green
Straight forward article about sweeping reforms happening in China.as they wake up and realize that clean air and water and land is what makes a nation strong!
Saturday, March 3, 2007
YouTube - Web 2.0 ... The Machine is Us/ing Us
This is a brilliant 5min. piece. "While people are still debating the definition of Web 2.0, this video captured its essence in just five minutes. Ahh, the power of moving pictures."
Now imagine harnessing this power for change.
Web 2.0 ... The Machine is Us/ing Us
Now imagine harnessing this power for change.
Web 2.0 ... The Machine is Us/ing Us
Friday, March 2, 2007
Download DVD specification gets approval - Yahoo! News
Download DVD specification gets approval - Yahoo! News: "Despite Thursday's approval, services that allow consumers to legally download and burn movies in their own homes are unlikely to appear quickly. The DVD CCA said it will be initially restricted to professional uses. These might include kiosks in retail stores where consumers can purchase and burn discs in a controlled environment.
Such a system might offer commercial movies but could just as easily offer content that is unavailable on DVD today because the market for it is too small. With custom burning it could be profitable to offer such content.
If such professional applications are successful then further services that allow consumers to download and burn in their home 'are likely to follow,' the DVD CCA said."
Such a system might offer commercial movies but could just as easily offer content that is unavailable on DVD today because the market for it is too small. With custom burning it could be profitable to offer such content.
If such professional applications are successful then further services that allow consumers to download and burn in their home 'are likely to follow,' the DVD CCA said."
Mayor Newsom, United Nations Global Compact and Bay Area Council Form New Business Partnership for Climate Change
Many of our clients will be involved with initiatives such as this one.
The B3 Leadership for Climate Change Principles are quoted below the link.
Mayor Newsom, United Nations Global Compact and Bay Area Council Form New Business Partnership for Climate Change:
"BC3 member companies pledge to address greenhouse emissions throughout their operations and corporate cultures, and agree to follow the BC3’s five Principles for Climate Leadership: Internal Implementation, Community Leadership, Advocacy and Dialogue, Collective Action, Transparency and Disclosure. BC3 provides expert information from Climate professionals to help member businesses achieve greenhouse gas reductions, which these businesses in turn share with other, similar businesses that join subsequently. BC3 operates with the support of local government; however, it asks the businesses themselves to be leaders in addressing environmental issues within their own professional communities.
“Voluntary initiatives such as the Business Council on Climate Change will be crucial in bringing about progressive and robust action on the global climate crisis,” said Georg Kell, Executive Director of the UN Global Compact. “At the same time, it is important to keep in mind that voluntary action cannot be a substitute for effective regulation – rather, it informs and complements regulation.”"
The B3 Leadership for Climate Change Principles are quoted below the link.
Mayor Newsom, United Nations Global Compact and Bay Area Council Form New Business Partnership for Climate Change:
"BC3 member companies pledge to address greenhouse emissions throughout their operations and corporate cultures, and agree to follow the BC3’s five Principles for Climate Leadership: Internal Implementation, Community Leadership, Advocacy and Dialogue, Collective Action, Transparency and Disclosure. BC3 provides expert information from Climate professionals to help member businesses achieve greenhouse gas reductions, which these businesses in turn share with other, similar businesses that join subsequently. BC3 operates with the support of local government; however, it asks the businesses themselves to be leaders in addressing environmental issues within their own professional communities.
“Voluntary initiatives such as the Business Council on Climate Change will be crucial in bringing about progressive and robust action on the global climate crisis,” said Georg Kell, Executive Director of the UN Global Compact. “At the same time, it is important to keep in mind that voluntary action cannot be a substitute for effective regulation – rather, it informs and complements regulation.”"
Subscribe to:
Posts (Atom)