More Insight from Andrew Baron of Rocketboom!
TOP TEN REASONS WHY VIDEO PLATFORMS FAIL:
1. Insubstantial library of content
2. Poor bit rates
3. Lack of innovation (clone platform)
4. No share in content ownership rights
5. No exclusivity of content distribution
6. Lack of spark/spirit for a centralized community
7. Need for users to d/l proprietary software
8. Awkward interface design
9. Overly excessive emphasis on rights protection
10. Lack of technological foresight & audience expectations
Most noteworthy, I have always suggested that an individual show may thrive best when allowed to live and breathe in its own home, on it's own website, best suited for it's own special case. A video player is one brand, a network is another and each individual show is itself a brand. If the show is unique and special, it will find its own identity and own distinct audience in it's own authentic location.
There is still certainly PLENTY of room for new, quality video content, the kind of entertaining content that Hollywood has traditionally been masters of so the competition is low in the creative studio department, the audiences are growing, business model options are progressing at least - there certainly are plenty of distribution partner options - it seems to be a wonderful time to create video that people respond to online.
As for the audiences, they like to get it in different ways at all kinds of different places. No matter where the big party is, or where the authentic home base may be, hopefully the content can make it's way easily into the growing number of scenes on the growing number of screens.
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