Seth's Blog: NBC and missing the point about power

Over at Seth Godin's blog, another typically pithy post, this one about the NBC/Apple iTunes fall-out. (Another of my favorites is Nonimpactman Makes an Impact, aka "Zero (as in footprint) is the New Black".)

"For fifty years, NBC's major asset was that there were only three TV networks. That meant that all other things being equal, there was a 33% chance you'd tune in. They had a partial lock on attention. TV Guide was important, but it didn't have enough power to make or break a network.

Welcome to the new age, guys....

This is the major scramble of this generation... who gets permission to talk to the consumer, to represent the consumer, to determine what's hot and what's not. If all three of these players gain power, my guess is that content providers will provide content to all three. On the middleman's terms. If you're not listed, you're invisible."

Seth's Blog: NBC and missing the point about power


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