Two short films to note, thanks to Joel Makower: Two Steps Forward (full article):
The first, Energy Independence and Climate Protection: A Business Perspective, from climateprotectioncampaign.org can be found on their site, or here on YouTube. The second is Ahead of the Curve: Business Responds to Climate Change, by Sea Studios.
What I really appreciated about Makover's article was the following quote:
"'We knew top business executives were too busy to read long white papers, so we thought about tapping into the potential power of a short film,'... 'We thought: if more U.S. business leaders understood the many reasons why peers are developing climate change strategies, they'd begin to devote more resources internally to exploring the issues.'"
Here here.
Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts
Tuesday, March 27, 2007
Friday, February 9, 2007
$25 million prize for greenhouse gas removal: New Scientist Environment
Full Story Here:
"A prize of $25 million for anyone who can come up with a system for removing greenhouse gases from the atmosphere was launched on Friday. It is the biggest prize in history, claims its sponsor, Richard Branson.
The head of Virgin Group said at the launch in London, UK, that the prize was not for removing emissions from power plants before they reach the atmosphere and storing them deep underground – an existing technology known as carbon capture and sequestration.
Instead, the brief is to devise a system to remove a 'significant amount' of greenhouse gases – equivalent to 1 billion tonnes of carbon dioxide or more – every year from the atmosphere for at least a decade. It was inspired by the �20,000 prize for developing a way of measuring longitude won by 18th century clockmaker John Harrison, and recounted in the book Longitude. The $10 million X-Prize for private human spaceflight, won in 2004, was also an inspiration."
"A prize of $25 million for anyone who can come up with a system for removing greenhouse gases from the atmosphere was launched on Friday. It is the biggest prize in history, claims its sponsor, Richard Branson.
The head of Virgin Group said at the launch in London, UK, that the prize was not for removing emissions from power plants before they reach the atmosphere and storing them deep underground – an existing technology known as carbon capture and sequestration.
Instead, the brief is to devise a system to remove a 'significant amount' of greenhouse gases – equivalent to 1 billion tonnes of carbon dioxide or more – every year from the atmosphere for at least a decade. It was inspired by the �20,000 prize for developing a way of measuring longitude won by 18th century clockmaker John Harrison, and recounted in the book Longitude. The $10 million X-Prize for private human spaceflight, won in 2004, was also an inspiration."
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