Green is gold at Cool Product Expo | CNET News.com: "[M]any of the other exhibitors at the expo were on hand to showcase products that are turning traditional business models upside down. And more than anything else, environmental sustainability was the overriding concept among the roomful of budding entrepreneurs, some who are just getting their inventions off the ground, and others who are established in their chosen businesses."
No surprises here, just more examples of the rising tide. Communicating about the benefits of individual innovations in the coming cacophony of proposals will be of utmost importance in standing out from the green-crowd. "We can help you with that."
Friday, April 13, 2007
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