Reel Pop: IAC's Diller: Professional content will trump user-generated fare

I think the lesson (below) is that, while the Big Media outlets have a point regarding professional content, nuggets of quality information will be found in UGC that is concerned not with polish but with substance.

EQ.Media offers both: Professional Original Content and High Quality, EQ.TV moderated, User Generated Content.

From: Reel Pop: IAC's Diller: Professional content will trump user-generated fare

IAC CEO Barry Diller say during his keynote that professional content will continue to drive media revenues in the future, not amateur fare uploaded to video-sharing sites.

"The professional talent pool is finite," Diller said during his keynote conversation, adding that the content those writers and actors produce is of greater appeal to and worth more money.

"Professional made content is where this will develop, not the long tail," he said. "It will be the short tail that appeals to a wide audience."

Diller's stance is shared among many network and studio executives, who have often touted their ability to tell and shape quality stories as a definitive measure of their worth, while expressing a cautious interest in user-generated content....

Panelists in a subsequent session on user-generated media argued Diller's stance, with most generally agreeing that choosing what type of video to watch is not a zero-sum game for the audience.

Greg Kostello, CEO of video-sharing site vMix, said that every viewer likes the polish of professional shows, but that we often choose actual content over polish. Drew Buckley, general manager of Yahoo! Studios, argued that editorial packaging is often overlooked in a sea of UGC.